Online marketing or Digital Marketing refers to a set of powerful tools and methodologies used for promoting products and services through the Internet.
Online marketing includes a wider range of marketing elements than traditional business marketing due to the extra channels and marketing mechanisms available on the Internet.
Online marketing can deliver benefits such as:
- Growth in potential
- Reduced expenses
- Elegant communications
- Better control
- Improved customer service
- Competitive advantage
Online Marketing is also known as Internet Marketing, Web Marketing and Digital Marketing.
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